The Edge Discusses His New Signature Fender Strat

Back in 2005, Guitar World asked the Edge why he never endorsed a guitar. “I’d really, really have to believe in the thing,” he said thoughtfully, then added, “I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops.”